Twenty Five to Four

 

Twenty Five to Four is a theoretical company that raises money to help maintain and restore the Indiana Wetlands. In this campaign a logo, brand guide, poster series, membership box, identity system, a social media ad, and a website were created

Member Ship Box – Outside
Member Ship Box – Inside
Box Swag – Mug
Box Swag – Shirt
Box Swag – Stickers
Box Swag – Bumper Sticker
Box Swag – Notebook
Box Swag – Membership Card
Identity Design
Poster Series
Website Mockup
Social Media Ad

Website Walkthrough

A video showing the website walkthrough for the theoretical company, Twenty Five to Four. The website was created and prototyped in Figma.

 

The Logo

 
 
 

The numerals for the logo were abstracted and created out of deviled lines. The ends were rounded to give it a friendly appearance. To contrast the soft edges of the numbers, a thicker typeface was chosen. The logo is modern and sleek to give a fresher feel to land conservation.

Brand Color Scheme

The colors were chosen based off of pictures of the Indiana wetlands. Blues and greens were the most prominent colors in the images and were therefore chosen. The blue and green give the logo a light and fresh look and a positive tone to the company.