What is Indiana Youth Services Association?
Indiana Youth Services Association, or IYSA’s primary role is as a statewide association of Youth Service Bureaus across Indiana. IYSA also operates several programs that support youth, youth workers, and other non-profit agencies.. The goal of their campaigns is to bring awareness to issues or programs that can help the youth of Indiana. Click the link below to learn more about IYSA.
Safe Place Phase I
Safe Place is a program designed to provide access to immediate help and safety to young people at risk of abuse, neglect or serious family problems. This campaign focused on educating people on what Safe Place is and how they can utilize this service. Motion graphics, GIFs, and static ads were created to be used across social media platforms.
Safe Place Phase II
Phase two of this project focuses on bringing awareness to the mental health services that Safe Place can offer teens. Images of teens were used throughout the campaign, along with hand drawn words and illustrations. The assets for phase II include social media posts, both static and a motion graphic, banner ads, and a 30 second video ad.
Motion Graphic Social Post
You Matter
The overall message of this campaign is hopeful and uplifting. The “You Matter” logo was created as a message to the teen audience, so that they feel empowered to reach out for help.
30 Second Video
Sketches
The elements for this project were hand drawn by me, then turned into a vector graphic by using adobe illustrator.
