What is Locks & Shots?
Locks & Shots is an annual event hosted by on air talent JMV of The Fan, an Indianapolis based sports radio station. This logo aimed to engage sports fan to join JMV during the football draft, along with the two main sponsors of the event, Larceny Bourbon and Lunazul Tequila.
Scroll to see the logos, as well as the logo activation!
A crest shape was used to allude to common motifs used in sports. The type treatment and color choice compliment The Fan’s own branding.
Color Logo
Black and White Logo
Logo Activation
Part of this logo activation was the inclusion of web and social media ads to promote the event. A T-shirt mock was also created to show the dynamism of the logo.
