Healthy Indy Kids Campaign Details

 

Jump for Healthy Kids enlisted iOne Digital to create a campaign to highlight the healthy habits parents should be teaching their kids. 5120 stands for 5 servings of fruits and veggies, 2 hours of screen time per day, 1 hour of physical activity, and 0 sugary drinks. This was ran a social media campaign, the main focus being the social media graphics. This campaign was also ran in English and Spanish to appeal to a larger demographic.

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Logo

 

Simple and colorful, much like a child, were the main goals for this logo. Using simple picture to represent the ideology of 5210, adhered to this idea of childhood, without infantilizing it. Clean lines and a geometric font makes this logo clean and easily recognizable on social media.