Fischer Meats Rebrand

For this project a local business was chosen and it’s logo was rebranded. Fisher Meats, located in Muncie, IN is a family owned butcher shop. The focus for this rebrand was to make the logo more simple and focus on the family aspect of the business.

There were two logos created for this rebrand. The primary logo is a vertical orientation while the secondary is horizontal. Orange and brown were used in this rebrand to give the butcher shop a more warm and friendly feel. The F and the M in the icon mimic a cattle brand that was often used to mark a families cattle herd.